Case studies

The work, with the numbers.

Six engagements, each with the situation, what I did and what came back.

$30M+
Lifetime ad spend managed
400%+
Sustained ROAS across that spend
$15M
New AUM from one acquisition engine
12.5x
Peak return on Google Ads

Vaco by Highspring

Scaling a B2B demand engine to $12M+ a year at 350%+ ROAS

Rebuilt paid media, CRM and SEO for a national placement firm and tied every dollar to revenue.

92
Web leads in one month, a record
350%+
ROAS, full year
$1.54M
YTD gross margin, Q1 2025

Radiant Plumbing & Air Conditioning

600% ROAS on $100K a month for an Austin plumbing and HVAC company

A full-funnel system across Local Services Ads, Google Search and Meta that turned every ad dollar into six.

600%
ROAS
~$100K
Monthly ad spend
$6
Revenue per $1 of ads

Smoky Mountain Labrador

$1.57M in revenue from $125K in Google Ads

A new website, SEO program and full-funnel Google Ads build that sold 172 puppies.

12.5x
ROAS
172
Sales
75 → 644
Top-3 rankings

Cornerstone Pros

+2,117% organic traffic for a Tampa Bay home services brand

Grew to 46,400 monthly organic visits worth $1.5M a month in equivalent ad spend (April 2025 snapshot).

+2,117%
Organic traffic
$1.5M/mo
Traffic value
97%
Non-branded

Painters in Philly

110K+ visits and 1,400+ leads with zero ad spend

An organic-first site where Google search drives nearly three-quarters of all traffic.

110K+
Website visits
1,418
Leads
2.45M
Search impressions

Custom Concrete

79 leads at $4.59 each

A lean Performance Max campaign with a 6.07% CTR for a decorative concrete contractor.

$4.59
Cost per lead
6.07%
CTR
$0.13
CPC

Want the dashboards behind the numbers? See the results.

Other clients

Some of the other companies I have worked with.

Home services, franchise and multi-location

  • Benjamin Franklin Plumbing
  • One Hour Heating & Air Conditioning
  • Overhead Door Company
  • Garage Kings
  • Fitness Machine Technicians

Home services, regional

  • Cornerstone Pros
  • Charleston Roofs and Windows
  • Mike Williams Plumbing, Heating, Air Conditioning & Sewer
  • Blanton & Sons
  • Go Green Plumbing, Heating, Air & Electrical

Legal

  • Garibian Law
  • Cutrera Law Firm
  • RMS Law
  • Klasko Immigration Law Partners
  • Robinson Law (Workers’ Compensation)

Behavioral health

  • Odyssey Behavioral Healthcare
  • Steps to Recovery
  • Clearview Treatment Programs
  • Lifeskills South Florida
  • Magnolia Creek Treatment Center

Med spa and cosmetic

  • Art Plastic Surgery
  • About Face Skin Care
  • Gabay & Gottlieb Cosmetic Surgery Center
  • GLO DERMA Aesthetics & Wellness

Dental and medical

  • A-Dental Center
  • Chicago Dental Arts
  • Aesthetic Smiles Family & Cosmetic Dentistry
  • Hamilton Dental Associates
  • Bloom Dental of Arlington

Supplements and wellness

  • Body Science Supplements
  • Vitality Weight Loss and Wellness Institute

E-commerce and industrial

  • Smoky Mtn Labradors
  • LEM Products
  • Metrix Premium Chassis Parts

Next step

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