I build marketing that pays for itself.

I've spent about 10 years in performance marketing, and I started where a lot of operators start: hands on the keyboard, running every channel myself. I went on to spend years at an agency running paid and SEO for 50+ home services brands, from national franchises to local contractors.

That work taught me that channels don't grow businesses. Systems do. So I moved in-house to build them: a B2B demand engine at Vaco managing $1M+ a month at 350%+ ROAS, and a marketing function built from scratch at Lumida Wealth that drove $15M in new AUM.

Today I lead full-funnel marketing around four things: revenue, systems, process and people. Nobody handed me a playbook coming up, so I build one for every team I lead, with clear priorities, the right tools and room to own the results.