Cornerstone Pros
+2,117% organic traffic for a Tampa Bay home services brand
Grew to 46,400 monthly organic visits worth $1.5M a month in equivalent ad spend (April 2025 snapshot).
- +2,117%
- Organic traffic
- 46.4K
- Monthly organic visits
- $1.5M
- Monthly traffic value
- 97%
- Non-branded traffic
The situation
Cornerstone Pros is an HVAC, plumbing and electrical company in Land O'Lakes, FL, with 4.8 stars across 7,356 Google reviews. The reputation was there; the search footprint was not.
What I did
Search strategy
Built the SEO program around the non-branded searches that bring in new customers.
Content and authority
Expanded service and location content and earned links from relevant domains.
Apr 2025~700
Feb 20261,400+
The +2,117% and 46.4K figures are an April 2025 snapshot at the traffic peak. Traffic then settled at a lower baseline while ranked keywords kept climbing to 1.4K.
The results
- +5,931%
- Non-branded traffic growth
- ~700 → 1,400+
- Ranked keywords in under a year
- +6,088%
- Traffic value growth
- 6.7M
- Backlinks from 386 referring domains
- 7,356
- Google reviews at 4.8 stars
- $0
- Paid search spend
What made it work
- Non-branded growth brought in customers who had never heard of the brand.
- All of it came without paid search.
Next step
Let's find the revenue in your funnel.
Send me a note. I'll tell you where I'd look first.